RECO launches new logo, mission, and vision to clarify its role as a consumer protection organization

The Real Estate Council of Ontario (RECO) today shared its new logo, mission and vision, as part of its strategic plan to clarify its important consumer protection mandate.

“Today’s launch of our new logo, mission, and vision – alongside a refreshed website – is intended to reinforce our unique role as a regulator,” said Brenda Buchanan, RECO’s Interim CEO.

“We know from our consumer research that consumers may be confused in a busy marketplace with many other real estate organizations – and we want to ensure they recognize that within the real estate services sector. RECO is the only regulator in the real estate sector with a consumer protection mandate.”

This new brand is the culmination of an extensive 18-month process which included gathering valuable insights from industry stakeholders, board members, and employees, who identified that RECO needed to define itself more clearly as a regulator with a consumer protection focus.

RECO’s new logo, which resembles a house, is comprised of three building blocks which represent its important stakeholders: consumers, registrants, and the government.

RECO has also introduced a new plain-language mission and vision, to articulate more clearly its responsibilities as a consumer protection organization.

“I am incredibly proud of the work our team undertakes every day to protect Ontario consumers as they engage in real estate transactions, and I am delighted to share this important step to raise awareness and promote clarity about the role of the regulator,” she said.

RECO has adopted a plain-language mission and vision, to make it more readily understood:

• Mission: As Ontario’s regulator, our role is to protect consumers by ensuring that real estate agents and brokerages understand and follow the law.
• Vision: A trusted and transparent real estate services sector where consumers feel confident in every transaction

RECO has also launched a refreshed website as part of its new brand – reco.on.ca

About RECO
The Real Estate Council of Ontario (RECO) is the regulator of real estate services in the province of Ontario. Its mission is to protect consumers by ensuring that real estate agents and brokerages understand and follow the law. For more information visit reco.on.ca

For further information, please contact:
Real Estate Council of Ontario
mediacontact@reco.on.ca